Selling online can often times start really slow. It takes a lot of time and commitment to grow any form of a social media shop.
Shopping online does not always have the best reputation. These purchases often cause a feeling of unease, and individuals long for their products to show up in reasonable time. People are nervous to make purchases when it’s not in person, because the feeling of authenticity if often removed.
Maybe they don’t trust the quality of the item, or, they just simply cannot make a decision through a screen. Whatever apprehension a customer may have, you must learn to be on their page, and work with these nerves.
When you are in charge of the price and overall sale, you have the ability to individually appeal to your consumers. So, first things first:
- Take Advantage of your Flexibility
When listing, and marketing your product, keep the descriptions accurate and do not fabricate the product. One of the biggest concerns for people while online shopping is the reliability in the product. Be creative with how you can ensure this reliability. From the get-go, if you start off with a good reputation, it will show in your profit. You must be willing to negotiate. People will always fight to get the best price, and if you’re willing to give it, it likely they will send you more business. With all your flexibility, show that you work to give the best price. Remember, consumers love a vendor who is willing to work with them. Be willing to BE flexible.
- Always Remain One Step Ahead of Your Competition
Take note of the way other vendors are marketing, and also how they are pricing their items. It’s extremely important to keep your items prices the most favorable, even if it’s $5 less, it will make a difference. Now obviously, if your competition is listing at a lower price, but also providing an item with lower quality, do not feel pressured to lower it. Price and quality must always be relative.
- Pay Attention to Customer Feedback
From the minute, you launch your items, you must be monitoring consumer feedback. Even if you believe you’re doing a great job, and feel on top of the world, it’s very likely some will not agree. We all will face our fair share of unhappy customers, it’s normal, you can’t please everyone. But, what you can do, is monitor what they are saying. Make note of their comments and concerns, and make changes if it’s possible. Getting feedback will always make you grow, even if it’s not what you imagined it to be. So, instead of taking it personally, make the change and prove that you are not defined by the comment.
- Create a Sense of Urgency
Much like the real world, the online world. The more we are reminded of something, the more we think about it. One great method is to add “SALE” advertisements to your media platforms. People love the word sale, and saving money. But what’s better then sale? A sale on already discounted items. Even if the sale isn’t huge, or doesn’t apply to all items, the words “SALE” on your platforms will really boost your success. Selling online is a process that entails trial and error, and will be mastered with practice. Stay focus and keep your goals inline. You will master the art of online selling.